Crosshair Content Co. (C3 for short) was built by hunters and outdoorsmen who actively live the outdoor lifestyle—not as a hobby, but as a core part of who we are. Our team spends time in the woods, on the range, and in the field hunting whitetail, waterfowl, black bear, muleys, and other game across the country. We’ve used the gear, navigated regulations, missed shots, filled tags, and learned the hard lessons that only come from real experience. That firsthand knowledge shapes every article we write, from the technical details to the way a piece sounds when read by someone who actually knows the subject.
At the core of what we do is long-form, expert-written editorial content. We write in-depth articles designed to answer real questions, explain complex topics clearly, and stand up to scrutiny from experienced hunters and shooters. But we don’t stop at words alone. When it makes sense, we support our articles with original photography, diagrams, and integrated audio—creating resources that are easier to understand, more engaging to consume, and more useful in real-world scenarios. These assets aren’t built just to inform readers—they’re built to strengthen brand authority, increase organic visibility, and support long-term revenue growth for the brands we work with.
Because we come from the community we write for, we understand what outdoor audiences care about—and what they immediately distrust. Hunters can spot thin, generic, or AI-generated content instantly. They notice when a writer gets terminology wrong, glosses over nuance, or speaks in vague generalities. At C3, we take those details seriously. Our content reflects real decision-making, real tradeoffs, and real-world use cases, whether we’re covering ballistics, optics, ammunition, hunting strategy, or gear selection.
That authenticity is backed by structure and strategy. C3 isn’t just a group of writers—we’re engineers, analysts, and marketers who understand how high-quality content performs in search and how authority is built over time. Every piece is created with a long-term view: earning trust with readers, strengthening brand credibility, and delivering measurable performance through proven SEO and modern GEO strategies. We don’t chase volume or shortcuts. We build durable assets that compound in value.
The result is content that feels natural to the reader and reliable to the brand. It reads like it was written by someone who has been there—because it was. That’s the standard we hold ourselves to, and it’s why brands trust C3 to represent them in one of the most authenticity-driven industries there is.
Great writing isn’t enough — your content has to reach the right people. At C3, we study your audience and search trends to create strategic, long-lasting content that builds trust and drives traffic. Every piece is built to resonate, strengthen authority, and deliver compounding results through proven SEO and forward-thinking GEO strategies.
Words written
Articles delivered
Human-written content
Brands Served
Behind every article is a team that’s spent years in the woods, on the range, and in the outdoor industry. That firsthand knowledge is what allows us to create content that’s accurate, engaging, and truly connected to the audience you serve.
Patrick Long is a lifelong hunter and outdoorsman who primarily chases whitetail deer but never misses a chance to pursue ducks and turkeys. Founder of Omega Outdoors and Editor-in-Chief of Crosshair Content Co. (C3), he blends first-hand hunting experience with professional storytelling to share insights, gear knowledge, and lessons from the field. When he’s not in the field, Patrick is at the keyboard, working as both an engineer and an outdoor writer.
Travis McCullough is an outdoorsman and writer with a background in natural resources management from Colorado State University. His work is informed by a combination of academic training and years spent hunting, fishing, and traveling through the backcountry on skis. This blend of education and firsthand experience allows him to approach outdoor recreation and conservation topics with clarity, accuracy, and a grounded, practical perspective.
Ed Schlueter has spent the past three years writing about hunting, the outdoors, and firearms; a passion rooted in his Midwestern upbringing. Hunting has long been a central part of his life, from annual trips out West to Whitetail seasons in the Midwest and weekends at the range. Through his writing, Ed blends personal experience with a deep respect for the heritage of the outdoors, carrying on the stories and traditions that that continue to inspire him.
Mary Vieregge is a content writer with over three years of experience and a background as an occupational therapist. She has written on outdoor recreation, firearms, equestrian life, health, and wellness, turning complex information into clear, approachable content. Outside of writing, Mary enjoys riding and roping with her horses, exploring the outdoors, reading fantasy novels with her cat, and keeping her energetic corgi pup out of trouble.
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